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Homage to the Bavarian "Helles"
Brewed in Bavaria according to the highest Bavarian Purity Law standards, NOAM brings these traditional values into the 21st century.
NOAM is a vegan beer, free from filtration, pasteurization, and preservatives. It carries 5.2% alcohol and 11.7% original wort.
Craftsmanship is at the heart of our identity—every bottle is carefully labeled by hand.
Noble Hops, Perfect Balance
At NOAM, we craft a refined hop character that sets our beer apart. We exclusively use premium aroma hops—a unique blend of the classic Hallertauer Tradition and the rare, exquisite Hallertauer Smaragd. This carefully selected combination creates a pleasant, subtle hop aroma that embodies both elegance and depth.
Every hop selection is made with great expertise—guided by Florian Schüll, one of Germany’s most renowned hop specialists. The result is a beer that harmonizes tradition and sophistication at the highest level.


Pure Water for Exceptional Beer
NOAM is brewed with exceptionally pure Munich brewing water, sourced from a protected and untouched reservoir deep within the Munich gravel plain.
Our own wells draw this precious water from a depth of 150 to 190 meters, straight from an Ice Age rock formation. A gentle reverse osmosis process ensures its remarkable softness, creating the perfect base for our beer.
Purity you can taste – in every sip.
FAQ
Price
Your NOAM is priced slightly higher due to its genuine craftsmanship. Our small team values premium ingredients. Our hops come from the world-renowned Hallertau region, and we use the precious Smaragd hops. The bottle has been designed by the renowned ACNE Studio and stands out with its unique design. The naturally cloudy beer is an authentic natural product and is produced strictly according to the German Beer Purity Law in a state-of-the-art brewing facility. NOAM exclusively finds its place in the finest European gastronomic establishments. You won't find it in retail stores because our goal is to create exceptional moments together with you. Of course, you will receive an invoice with your order.
Bottle
Your NOAM comes in a cool transparent bottle designed by ACNE Studios. Throughout the entire delivery journey, we ensure that the beer is protected from light. A quick ray of sunshine here and there is not a problem, but you shouldn't expose it to direct sunlight for extended periods. It's best to enjoy it promptly. This way, your NOAM stays in top form and ready to be savored by you. After enjoying, you can request a free return label from our shop and send the bottles back to us for reuse. To prevent bottle breakage, please use our two shipping boxes for this purpose.
Shipping
Your NOAM order will be securely shipped by our reliable transportation partners. We've designed specially robust shipping boxes to protect the bottles from breakage. Additionally, we've added an extra layer of protection in the form of an outer carton. This ensures that your order arrives in the best condition possible. You can rely on us to take every effort to deliver your NOAM bottles safely and intact to you.
Local Pickup
If you don't want to wait any longer to get your hands on NOAM, we have a great option for you. In Munich, you can pick up your NOAM directly from us. Just visit us on Fürstenstraße after placing your order in the shop. You can take it with you on the same day.