NOAM | An homage to Bavaria

HOMAGE TO THE BAVARIAN "HELLES"

Brewed in Bavaria according to the highest Bavarian Purity Law standards, NOAM brings these traditional values into the 21st century.

NOAM is a vegan beer, free from filtration, pasteurization, and preservatives. It carries 5.2% alcohol and 11.7% original wort.

Craftsmanship is at the heart of our identity—every bottle is carefully labeled by hand.

Noble Hops, Perfect Balance

At NOAM, we craft a refined hop character that sets our beer apart. We exclusively use premium aroma hops—a unique blend of the classic Hallertauer Tradition and the rare, exquisite Hallertauer Smaragd. This carefully selected combination creates a pleasant, subtle hop aroma that embodies both elegance and depth.

Every hop selection is made with great expertise—guided by Florian Schüll, one of Germany’s most renowned hop specialists. The result is a beer that harmonizes tradition and sophistication at the highest level.

Pure Water for Exceptional Beer

NOAM is brewed with exceptionally pure Munich brewing water, sourced from a protected and untouched reservoir deep within the Munich gravel plain.

Our own wells draw this precious water from a depth of 150 to 190 meters, straight from an Ice Age rock formation. A gentle reverse osmosis process ensures its remarkable softness, creating the perfect base for our beer.

Purity you can taste – in every sip.

A SYNERGY OF INNOVATION AND TRADITION

NOAM was developed in collaboration with the Weihenstephan research brewery at the Technical University of Munich, home to the world’s most advanced brewing research center.

Under the leadership of Dr. Florian Schüll, Dr. Johannes Tippmann, and master brewer Michael Ammer, NOAM merges traditional brewing craftsmanship with cutting-edge scientific research.

Embracing the faculty’s One Health philosophy—a holistic approach linking everything from molecules to ecosystems—NOAM is dedicated to quality and innovation. This commitment is reflected in a recent partnership with the historic Munich brewery Paulaner.

NOAM embodies the fusion of time-honored tradition and high-tech brewing expertise.